How might we help officers trust that they’re seeing every crucial signal, and not drowning in market data?

UX/UI Design

User Research

Prototyping

Usability Testing

Context

Validus

Uses algorithms to monitor market data looking for suspicous activity, then provides contextualization for users.

Context

Eventus is a software company which offers products that monitor global market data to identify patterns of illegal activity.  tailors their products to Compliance Officers - people who are hired by organizations to ensure they are compliant with trading regulations. Eventus main platform is Validus.

Validus helps compliance officers by using algorithims which detect suspicious behavior, and contextualizes that data for compliance officer review.

Problem Solved

The previous dashboard forced users to hunt for important information and offered no sense of priority or progress. We redesigned it to do the opposite: lead users to the right alerts quickly, present data in a way that matches their intuition, and make high-volume work feel approachable through clear visual progress indicators.

My Role

Product Designer

Performed end-to-end product design for the dashboard, from concept through multiple iterations. Synthesized research from J2BD interviews, created high-fidelity prototypes to secure stakeholder buy-in, and validated designs through user testing.

Team

Ella Smith

Director of Product Design

Shannon Liebe

Senior Product Designer

Timeline

Dec - Feb 2022

Outcome

82.5%
Elevated user satisfaction
Measured by exit interviews comparing proposed designs to current platform.
~75-90%
Reduced repetative navigation
Estimated based on observed workflows of participating user studies.

Context

Discovery

Context

Research Synthesis

Pendo Usage Data, Jobs-to-be-done research synthesis, user emotion mapping

Analyzing current dashboard usage data

Pendo feature usage showed us that users spent the vast majority of their time operating in the bottom-left and upper-right quadrants in the original dashboard. This is where our users go to work their alerts.

An alert is created when the system detects potential manipulation. The bottom-left quadrant groups alerts by manipulation type (“procedures”), and the upper-right quadrant shows the individual alerts within the selected procedure.

Comparing usage data to platform CTR's

I mapped the typical Compliance Officer workflow against click-rate data to identify wasted space in the interface. Surprisingly, the Market Overview page—the first page users see—was almost always skipped, making the Alert Overview page the de facto dashboard. This CTR map now guides how I structure the navigation for the solution.

Emotional-Social Mapping

With usage data enlightening us on what pages to prioritize, I looked at our qualitative research to guide how we should design those pages. I leveraged our Jobs-to-be-done user interviews to get an understanding of what Compliance Officers feel during the each step of their total job.

Our research found that any compliance officers job - agnostic of any particular tool - can be categorized in 5 distinct phases: 

Design (Deisgning the algorithims to catch what they're looking for),
Investigate (Filtering through false positives),
Evaluate (Proving if positive hits are malicious),
Respond (Raising to organizations & financial regulatory institutions),
Educate (Advising members of organization how to avoid such activity)

Validus is directly involved in the first 3 steps in the Compliance Officer's job. So, I looked at how they felt during these stages and found that the core issues they felt are: 

1. Fear of missing crucial information
2. Dread of high-volume workflows

Context

Design

Empathy driven design

Addressing the emotions CO's face during the steps in their job that Validus touches.

Addressing the fear of the unknown

The reality is that Validus cannot ever do the job that a Compliance Officer does, but we can do more to help point users in the right direction through: 

1. (New) For You Section: Champions team-flagged alerts in dashboard.
2. (New) High Alert Accounts: Shows accounts with abnormal activity which provides a new perspective of reviewing alerts.
3. (New) Progress bar: Helps gamify the alert review workflow & provides a point of reference for High Alert Accounts
4. (Updated) Procedures: section expanded as this is always the first step users take when starting their workflow.

Addressing high volume workloads

In the original dashboard, the alert-overview dashboard took up less than 25% of the allocated real estate of the page but absorbed 90% of user clicks. So, we gave that quadrant its own page and powered it up with a new feature: Bulk Actions.

Often, a string of alerts are related to each other, which creates tedious and duplicative workflows. Bulk Actions enables users to work on a multiple alerts simultaneously.

Streamlining workflows

Originally, when users found an alert, they had to copy its ID and hunt it down again in other tools. This forced them into multiple tabs, extra searches, and unnecessary workflow friction. To fix this, we introduced the Alert Bar—a streamlined way for users to “carry” an alert with them throughout the controller as they evaluate it. This eliminates redundant steps and saves an immeasurable number of clicks.

Context

Evaluative Research

Design Validation

Conducting user interviews to validate designs, rapidly iterate, and priortize features.

Research Strategy

Method: Eight 60-minute usability sessions with a moderator. Small design updates throughout using the RITE method of testing and 1 informal information gathering session.

Goals:

Validate we solved the right problem

Determine usability of new features

Prove new tools are an improvement from existing workflow

Identify any features or underserved needs that need design attention

Key Validation

Q: How well did these designs address the original (problem) statement that we talked about in the beginning of the session? 

Problem Statement: as a compliance officer conducting my daily review of the previous day’s activity finding / honing in on what needs further investigation can be challenging, which makes me uneasy about missing a potential issue.

Research Strategy

Q: If you had to use this dashboard and design flow for the next six months instead of the  dashboard you have now, how would you feel?

Task Completion Metrics

Accompanied with the user interviews were two usability tests to analyze usability of the new workflow features, Bulk Actions & the Alert Bar System.

We found a massive success in mitigating  redundancies in the Compliance Officer workflow.

5.37 out of 7
In ease & comprehension of Alert Bar
This feature had initial comprehenion hurdles but quickly grew on users once figured out.
6.75 out of 7
In ease of operating bulk actions
This tool was met with the most amount of excitement amongst new users.

Context

Final Product

Validus Dashboard

Finalized designs born out of empathy with users social & emotional needs.

User quote

“I will make one comment that this interface right here is 100 times easier to use than the one that’s currently in there....” “... This is the type of thing I would like to see going forward”

Robert L.
Chief Compliance Officer, Legal Counsel

Timeline of CX Pro Design Evolution

Relume was started by two guys with the same mission.
Our story starts 8 years ago... Strap in.

December 2023
Phase 1: Building the Foundation
June 2016
Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.
August 2017
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

“After this, we both took up golf during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Today
Today Relume is a team run by two guys with the same mission in life - To wake up every day with a choice to do what we love to do, build meaningful relationships and do great work.

You've heard our story, it's now time for the world to hear yours.

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tjgomezvidal@gmail.com
(c) 2025 Trent Gomez-Vidal
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